Speeding up brand growth
As global economic conditions continue to challenge many established businesses, entrepreneurs are finding new and innovative ways to adapt. Ashleigh Donald, co-founder of Halo Business Consulting, explores how spirited business minds are accelerating the growth of their brands.
A quick guide to launching a startup
The ancient Chinese philosopher Sun Tzu famously said: “In the midst of chaos, there is opportunity.” Ashleigh Donald, co-founder of Halo Business Consulting, considers how this mantra applies to hospitality startups in our post-pandemic world.
Business analysis and process management
Business analysis and process management systems involve the identification, management and continual improvement of business processes in order to reduce costs, increase revenue, efficiency, quality or customer satisfaction. Michael Donald, co-founder of Halo Business Consulting, explains why some of the most successful hospitality and leisure organizations have made these processes part of their culture.
Innovation and operational excellence
It takes much more than a healthy balance sheet for a business to thrive. Michael Donald, co-founder of Halo Business Consulting, discusses how to optimize resources and efficiencies, encourage and implement organizational change, and create a culture that accelerates innovation.
The key to driving direct bookings
Although the events of the last 18 months have transformed the hospitality industry, one thing that hasn’t changed is the enthusiasm of hotel operators to convert more direct bookings. Ashleigh Donald, co-founder and marketing and communications consultant at Halo Business Consulting Ltd, discusses how Google has changed the rules of the game with its Hotel Ads.
5 tips for creating a successful start-up
Ashleigh Donald, co-founder of Halo Business Consulting, shares her thoughts on how entrepreneurs can build a business that will stay the pace and generate interest for all the right reasons.