Why tourism must be for all and not the few
Accessible tourism is not just a luxury, it’s a right. Michael Donald, co-founder of Halo Business Consulting, takes us through the groundbreaking innovations that are helping to create a more inclusive and equitable travel and tourism industry.
Tracking customer behavior in hospitality
Combining advanced technology with the hospitality industry’s key principle of guest-centric service, AI is already taking the customer experience to new heights. Ashleigh Donald, co-founder of Halo Business Consulting, explains how businesses can harness this all-important innovation.
Driving direct bookings via mobile apps
Increasingly, mobile apps are driving hotel bookings around the world. Michael Donald, co-founder of Halo Business Consulting, explores their significance and how the hospitality industry can reap the benefits.
Navigating the world of online review platforms
Michael Donald, co-founder and customer experience specialist at Halo Business Consulting, shares his thoughts on how best to ensure these essential marketing tools give a fair representation of your business.
The future of travel is experience
Michael Donald, co-founder and customer experience specialist at Halo Business Consulting, looks at how travel is evolving in a post-pandemic era, when hybrid working, environmental awareness and a thirst for adventure are among the factors driving destination selection decisions.
New technologies: today’s essential tools for hoteliers
Emerging technologies are revolutionizing the lodging industry, delivering significant benefits to both operators and guests. Michael Donald, co-founder of Halo Business Consulting, explains why embracing innovation and implementing smart ideas are musts for hotels looking to secure a successful future.