The region in numbers

The region in numbers

The Middle East consists of a diverse range of hotel markets that are stimulated by varied segments of the demand and investment sphere. Hala Matar Choufany, president of HVS Middle East, Africa and South Asia, gives us an in-depth look at where the region’s hotel industry stands and what’s likely to unfold in 2022.

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Where hospitality is heading

Where hospitality is heading

While 2021 has been a turbulent year for tourism, the signs are promising for 2022. We asked 11 experts from the world of hospitality to share their industry forecasts and the trends we should be keeping an eye on.

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The expo effect – What to expect from Dubai 2020

The expo effect – What to expect from Dubai 2020

With Expo 2020 fast approaching, Hala Matar Choufany, president of HVS Middle East, Africa and South Asia, examines how this world-famous event will change the shape of Dubai’s hotel market.

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Luxury on the horizon in KSA

Luxury on the horizon in KSA

Amid the current global pandemic and travel restrictions, Saudi Arabia remains committed to its Vision 2030 and projects are underway to transform its hospitality offering. Hala Matar Choufany, president, Middle East, Africa and South Asia of HVS, shines a bright light on the kingdom’s luxury resorts and what we can expect to see.

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Forecasting the future: the post-pandemic world

Forecasting the future: the post-pandemic world

Hala Matar Choufany, president of the Middle East, Africa and South Asia at HVS, discusses the global situation post Covid-19, the new normal and her vision for Lebanon.

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A close-up look at Cairo

A close-up look at Cairo

Five years after the implementation of comprehensive economic reform, Egypt’s macroeconomic indicators are starting to show sustained improvement. Maximilian Quack, senior manager for the Middle East and Africa at HVS, delves deep into Egypt’s tourism market.

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The changing face of Oman’s hospitality sector

The changing face of Oman’s hospitality sector

Hotel markets in the Middle East, and especially in the GCC, are often thought to share similar characteristics and dynamics, but is this a fair analysis? Hala Matar Choufany, president, Middle East, Africa & South Asia of HVS, takes a closer look at Oman’s hospitality sector and gives her thoughts on what we can expect from the country’s Vision 2040.

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Contributors’ 2021 Expectations

Contributors’ 2021 Expectations

Without a shadow of a doubt, 2020 forced countless companies around the world to rethink their strategies and adapt to new norms. With this in mind, we asked a selection of our contributors what lessons they learned last year and how they foresee the business landscape in 2021.

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Saluting the hospitality industry’s women trailblazers

Saluting the hospitality industry’s women trailblazers

Women are shaking up hospitality like never before, bringing talent, ideas and a can-do attitude to the sector in unprecedented times. Here, thirty professionals who are today disrupting the industry across the region in a big way, share their success stories and offer words of wisdom to those just starting out.

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HVS’ Hala Matar Choufany: Adapting to change is key

HVS’ Hala Matar Choufany: Adapting to change is key

Creating a unique destination that focuses more on an experience rather than the guestroom décor will gain more popularity.

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