In today’s competitive hospitality industry, guest satisfaction and loyalty are crucial for success. Artificial intelligence is transforming hospitality by offering solutions that elevate the guest experience and boost retention. In the Middle East, known for its luxurious hotels and world-class service, AI is becoming an indispensable tool in staying ahead. Jigar Patel, managing director of DuGi GmbH, explores the most significant ways in which AI can improve guest retention and elevate experiences.