Barceló Hotel Group, the 29th largest hotel chain in the world, operates more than 260 four- and five-star leisure and city hotels, with over 60,000 rooms in 22 countries worldwide. The hotels are marketed under four brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels. HN sat with hotelier Raúl González, CEO EMEA, to discuss Barceló’s expansion strategies and catering to new market conditions.