As consumer behavior shifts toward immersive, online experiences, the concept of the foodverse is emerging, offering brands new ways to engage with customers through VR, AI and blockchain technology. Dr Jane Thomason, emeritus chair of the World Metaverse Council, author and influencer, tells us more.
Unlocking the foodverse for F&B brands
As consumer behavior shifts toward immersive, online experiences, the concept of the foodverse is emerging, offering brands new ways to engage with customers through VR, AI and blockchain technology. Dr Jane Thomason, emeritus chair of the World Metaverse Council, author and influencer, tells us more.