Blossoming trend: floral design in the Middle East’s hospitality
The Middle East’s hospitality sector is renowned for its elegance and grandeur, where flowers elevate the ambience, creating luxury and warmth. We spoke to three Flowwow florist experts, Rufina Zharapova, Evgenya Kostenko and Rakesh Shrivastava, to get their insights on what’s blooming in floral design for hotels.
Floral design trends for Valentine’s Day
Flowers have long been the language of heartfelt emotions. However, the floral landscape continues to evolve. As we approach Valentine’s Day 2025, expect timeless elegance with contemporary twists, greater sustainability and growing demand for bespoke floral designs. Flowwow floral experts Rakesh Shrivastava and Rufina Zharapova tell us more.
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