The concept began with an elderly man named Habib, who was renowned by locals for his pickles and homemade dairy products. News of his outstanding goods quickly spread, and it wasn’t long before restaurants started serving his dishes. Forty years later, Habib Beirut was born, and today, the brand is synonymous with authentic Lebanese food cooked with passion and a twist. Elie Bassil, founder and COO of Habib Beirut, discusses the concept’s rise to fame and his plans for the future.