Building on a bright future
Jad Shamseddin, COO, Aleph Hospitality, explains why diversifying its offerings and incorporating new concepts will help the Middle East’s hotel industry to tap into rising demand and edge the competition.
What do guests really want?
Today’s travelers have diverse wish lists when planning their trips, featuring ‘must includes’ that range from eco-conscious, locally focused stays and wellness experiences that go beyond spas to loyalty programs and apps to make quick, easy bookings. With a list of his own at the ready, Jad Shamseddin, COO of Aleph Hospitality, shares his thoughts on the criteria motivating guests in 2023 and what hotels need to do to attract them.
The burgeoning bleisure market with Jad Shamseddin, COO of Aleph Hospitality
Those mixing professional business travel with personal leisure time have been coined “bleisure” travelers. Jad Shamseddin, COO of Aleph Hospitality, lifts the lid on this growing segment that should be carefully studied and catered to by hotels worldwide.
