Why coffee brands need to tell stories
In a highly competitive environment, coffee brands have to do much more than just sell coffee to achieve success – they have to tell its story. Coffee consultant Cleia Junqueira has the lowdown on how businesses can use the powerful tool of storytelling to create long-lasting connections, stand out from the crowd and generate customer loyalty.
The meaning of a five-star coffee in a hotel
Cleia Junqueira, coffee consultant at The Coffee Connoisseur Collective, believes that coffee is more than a drink in luxury hotels; it’s an experience. Here, she outlines the importance of specialty brews and unique coffee environments.
5 coffee-tech talking points
Once a simple, humble beverage, our everyday coffee has evolved into a global phenomenon, ranking today as the third-most-consumed beverage worldwide. Cleia Junqueira, coffee consultant at The Coffee Connoisseur Collective, highlights a handful of key innovations that are steering the industry into the future.
A brew with the coffee experts
To find out what’s new in coffee, we spoke to four industry professionals who brought us up to date on all things related to this most popular of brews, from machines and market trends to the true meaning of the “coffee sommelier” role.
