Making sense of the Manchise model

Making sense of the Manchise model

Manchising is a unique business model that’s well suited to hotel owners who are looking for more flexibility or an independent hotelier seeking the support of a well-known brand. Christian Salloum, founder and managing director of BrandPortunity, guides us through this brand management concept and outlines the pros and cons for investors.

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Food safety rules

Food safety rules

Food safety is critical to building consumer trust. Christian Salloum, managing director of BrandPortunity F&B consulting, discusses why restaurateurs should ensure that their teams are fully trained in food preparation, processing and production.

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What is restaurant menu analysis?

What is restaurant menu analysis?

Menu analysis involves a series of steps to identify the profitability and popularity of each item on a restaurant’s menu. This strategy enhances sales and, ultimately, the success of the establishment as Christian Salloum, founder and managing director of BrandPortunity Consulting, explains.

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Three Generations Of Coffee Makers And Still Going Strong

Three Generations Of Coffee Makers And Still Going Strong

Christian Salloum, managing director at BrandPortunity F&B Consulting, talks about the legendary Café Younes brand.

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Highlighting the Foodpreneur Behind BrandPortunity Consulting

Highlighting the Foodpreneur Behind BrandPortunity Consulting

Armed with impressive credentials and F&B retail service experience spanning the Middle East and North Africa, Christian Salloum pursued a dream he had been nurturing since the age of 17, launching his own restaurant and catering consultancy. BrandPortunity, like the name suggests, is a mixture betwee “brand” and “opportunity.” The company is a testament to Salloum’s creativity, success and positivity, mirroring the opportunities and solutions that he has shaped over the years and the brands that he has strengthened with his knowledge and determination. HN sat with the foodpreneur to learn more about BrandPortunity.

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