How to navigate the path to hotel brand search and selection
In the competitive world of hospitality, two critical elements determine a hotel’s success: being discovered during a search and being chosen for booking. Riky Bains, strategist at Brash, outlines the crucial factors.
Crafting a billion-dollar hospitality project through identity and design-thinking
Within hospitality projects, luxury surpasses mere lodging, evolving into an immersive experience. The synergy between brand identity and design resembles a captivating performance. Nour El Sheikha, brand and identity designer at BRASH Agency, tells us more about the art of harmonizing color, form and narrative.
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How to unlock the power of LinkedIn
It’s a fact that virtual visits and viewing video content are steps that almost all of today’s customers will take before making a travel booking. Riky Bains, strategist at Brash, explains why embracing the clickable future, especially YouTube, is crucial in a competitive industry.