When branding becomes a key business success factor
HN spoke with Leen Halwani, creative director and branding consultant at Dimpill Design Boutique to further highlight this instrumental part in the success journey of nowadays’ restaurants.
The Best Dressed Takeout in town
Branding the box has gone mainstream, providing a great communication channel for showcasing the company’s logo and expressing the purpose of the business or relaying what the brand stands for. Chirine Salha, senior consultant at Ulysses Consulting, lifts the lid on the latest trends.
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