5 franchising trends to watch in 2025
The hospitality franchising landscape is in the midst of change, with 2025 shaping up to be a transformative year for both franchisors and franchisees. Jad Shamseddin, COO of Aleph Hospitality, has the lowdown on five trends that are expected to be key drivers of success in the ever-evolving world of hotel franchising.
Hilton Dubai Creek Hotel opens in Jewel of the Creek
Hilton Dubai Creek Hotel & Residences has opened its doors after Hilton signed an agreement with West F5 Investments LLC.
Marriott Marquis Dubai slated to open March 2024
West F5 Investments LLC has signed a franchise agreement with Marriott International to open the Marriott Marquis Dubai. Scheduled to open in March 2024, the premium hotel and serviced apartments are part of the first phase of the new destination developed by Dubai Developments.
Tariq Yousef Dowidar named new VP of Aleph Hospitality, Saudi Arabia
Aleph Hospitality appoints Tariq Yousef Dowidar as vice president for Saudi Arabia. To support its growth strategy in the kingdom, the company also intends to add further resources to the Saudi team over the course of the year.
Fauchon forward with Bani Haddad, founder and managing director of Aleph Hospitality
In a candid chat with Hospitality News ME, Bani Haddad, founder and managing director of Aleph Hospitality, discusses his latest partnership with France-based Fauchon Hospitality and what he has in store for the future.
Aleph Hospitality will develop and operate Fauchon-branded hotels in the region
Aleph Hospitality has targeted 50 hotels in the Middle East and Africa by 2026 and manages hotels directly for owners.
Aleph Hospitality expands its footprint in the Middle East
Dubai-based independent hotel management company Aleph Hospitality is set to launch in Qatar and Saudi Arabia before the end of 2022.
Aleph Hospitality solidifies its foothold in Africa
Bani Haddad, founder and managing director of Aleph Hospitality, said: “I am personally very excited to start operations in Uganda.
Aleph Hospitality partners with Medallia to enhance guest experience
Aleph Hospitality currently operates 10 hotels and has earmarked a pipeline of 50 hotels in the Middle East and Africa by 2025.
Franchise trends in 2023
Hospitality experts agree that the industry has changed drastically post Covid-19, and the franchising space is no exception. Jad Shamseddin, COO of Aleph Hospitality, outlines the franchise trends and challenges that are likely to define 2023.