Building on a bright future
Jad Shamseddin, COO, Aleph Hospitality, explains why diversifying its offerings and incorporating new concepts will help the Middle East’s hotel industry to tap into rising demand and edge the competition.
What do guests really want?
Today’s travelers have diverse wish lists when planning their trips, featuring ‘must includes’ that range from eco-conscious, locally focused stays and wellness experiences that go beyond spas to loyalty programs and apps to make quick, easy bookings. With a list of his own at the ready, Jad Shamseddin, COO of Aleph Hospitality, shares his thoughts on the criteria motivating guests in 2023 and what hotels need to do to attract them.
The burgeoning bleisure market with Jad Shamseddin, COO of Aleph Hospitality
Those mixing professional business travel with personal leisure time have been coined “bleisure” travelers. Jad Shamseddin, COO of Aleph Hospitality, lifts the lid on this growing segment that should be carefully studied and catered to by hotels worldwide.
Alternative lodging options in the middle east
In the hospitality industry today, customers have a considerable number of alternatives compared to the options that were available only few years ago. But does that mean traditional hotels will see a decline in demand? Jad Shamseddin, COO of Aleph Hospitality, sheds light on some types of accommodation that are experiencing growth in the region.
The trends shaping hospitality
As hoteliers face a news set of challenges in 2022, Jad Shamseddin, COO of Aleph Hospitality, addresses the hospitality trends that are influencing the sector.
Keeping it clean
With leisure travel making a comeback, Jad Shamseddin, COO of Aleph Hospitality, explores ways in which hotels and resorts are regaining trust, particularly when it comes to hygiene.
From starting out to staying the course
While any launch is resource heavy, hospitality start-ups also need to stay focused on the future, creating the firm foundations and growth strategies that will help entrepreneurs navigate the challenges of a competitive market and capitalize on opportunities. Jad Shamseddin, COO of Aleph Hospitality, has words of advice spanning launch, post-launch and longer-term plans.