Together with Finnish tech company Fourkind and Microsoft, Mackmyra is creating the world’s first whisky developed with artificial intelligence (AI). The distillery’s machine learning models, powered by Microsoft’s Azure cloud platform and AI cognitive services, are fed with existing recipes (including those for award-winning blends), sales data, and customer preferences. With this data the AI can generate more than 70 million recipes that it predicts will be popular and of the highest quality.