Adib Maksoud, a dedicated expert with 23 years of experience in the coffee industry, has joined TONE Europe GmbH as its sales manager for the Middle East and Africa region.
According to Allegra’s World Coffee Portal, the only specialist information platform built for senior coffee industry leaders, the world entered the 5th Wave a few years back. This, saw greater influence exercised by high quality boutique chains adopting a more advanced set of business practices and delivering well-crafted artisan concepts at scale.
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