Swiss-Belhotel International made an impact at this year’s edition of Arabian Travel Market by announcing new projects in the region. Laurent Voivenel, who is senior vice president of operations & development for EMEA & India and senior vice president of group human resources & talent development at Swiss-Belhotel International, said: “As always, Dubai has demonstrated its remarkable resilience and strength by hosting the first in-person travel and tourism event in the world in 18 months, since the onset of the pandemic.”

He stressed: “True to this year’s ATM theme, it is definitely a new dawn for our industry. At the Swiss-Belhotel International, we are proud to be part of this phenomenal platform that brings together representatives from 62 countries, connecting destinations with source markets.”

During the show, Swiss-Belhotel International announced two new hotels in the Middle East: Grand Swiss-Belhotel Waterfront Seef and Swiss-Belsuites Admiral Juffair. These hotels will introduce two new brands in the region, diversifying the brand’s offering to provide greater choice to owners and customers.

Voivenel added: “Our aim is to position Swiss-Belhotel International as the best alternative to blue chip companies in the market, offering superior returns, unbeatable value and unforgettable experiences. I am really proud to represent and practice Swiss-Belhotel’s winning partnership philosophy that is defined around working hand in hand with owners and travel partners.”