Accor is set to open one branded residential project every six weeks throughout 2023 and 2024, of which approximately 46 percent will be located in the India, Middle East, Africa and Turkey region.

Accor operates branded residences on both a managed and franchised basis across 22 of the group’s brands and currently has a global network and pipeline of over 130 branded residential projects.

Daniel von Barloewen, vice president and head of mixed-use for Europe, India, Middle East, Africa and Turkey, said: “So far, in 2022, we have signed three branded residential projects in the region, with another three expected by year end. By the end of 2024, we will be operating more than fifteen branded residential projects in the region across the Accor and Ennismore brands”.

The group already counts some of the most luxurious branded residences in the region, including planned residences at the soon-to-open Raffles Jeddah in the Kingdom of Saudi Arabia.

While luxury branded residences continue to play an important role in the global momentum of branded residences, there is increased demand for lifestyle branded residential offerings. In 2021, Accor and Ennismore entered into a joint venture to create the world’s largest and fastest-growing lifestyle hospitality company, which includes branded residences within its ecosystem.

Louis Abi Abboud, vice president development and deputy head of Middle East, Africa, India and Turkey for Ennismore, said: “Ennismore will open five residences projects in the region over the next three years. The first Mama Shelter Residences in the world will also open in Dubai in 2024.”

Accor is also witnessing rising demand for standalone residential projects (without a hotel component). The group currently has eight open and pipeline standalone residences and, according to Daniel von Barloewen, demand and potential for standalone residences is very high in certain key cities within the region, particularly in Dubai, Abu Dhabi, Riyadh, Jeddah, Doha and Cairo.