Since its inception in 1989, Société Jabra has been dedicated to bringing premium quality brands to the Lebanese HORECA market. Now, with its latest achievement, Société Jabra proudly becomes the official distributor for the Certified Angus Beef® brand in Lebanon.
Michele Jabra, MD of Société Jabra voiced her enthusiasm. She stated that: “For the past two years, the Lebanese restaurant scene has been revitalized, driven by a renewed desire for differentiation and uniqueness. At Société Jabra, we are committed to redefining the dining experience in Lebanon’s HORECA sector and supporting this resurgence with the finest ingredients. The Certified Angus Beef ® brand elevates meat dishes to new heights. It delivers unmatched quality and exquisite flavors to every plate, ensuring a truly memorable culinary journey for our customers.
Expanding offerings with Certified Angus Beef®
Building on its diverse portfolio, which includes premium brands like Nestle, 5 Stagioni, and Ristoris, Societe Jabra adds Certified Angus Beef® to its offerings. This prestigious brand, renowned for its first-class American Angus Beef, is now available to Lebanese consumers.
Furthermore, The Certified Angus Beef® upholds stringent quality standards, accepting only three out of ten Angus cattle. The slogan, “If It’s Not CERTIFIED, It Is Not The Best.®,” reflects this high standard.
With this partnership, Société Jabra reinforces its commitment to the Lebanese HORECA industry by supplying the finest beef available. Consequently, this ensures that Lebanese restaurants can maintain their high standards by serving top-quality Certified Angus Beef®.
Moreover The Certified Angus Beef® brand adheres to rigorous science-based specifications, ensuring every cut is flavorful, tender and juicy. Marbling, a critical factor in beef quality, plays a significant role in achieving the brand’s superior standards.
Certified Angus Beef® quality
In the United States, USDA programs uphold beef quality by overseeing grading systems for chefs and consumers. Moreover, The Certified Angus Beef® brand goes beyond these standards, evaluating ten critical factors to ensure consistently superior beef.
Marbling, or the fine white flecks of fat within the beef, is essential for enhancing flavor, tenderness, and juiciness. Furthermore, The Certified Angus Beef® brand’s strict evaluation process significantly reduces the risk of a tough steak, guaranteeing a top-tier dining experience.
