Majid Al Futtaim Entertainment unveils the largest snow park in the MENA region  

Majid Al Futtaim Entertainment unveils the largest snow park in the MENA region  

February 28,2023 0 Rita Ghantous

Majid Al Futtaim Entertainment has inaugurated Snow Oman, reaffirming its commitment to delivering innovative experiences for guests across the region and marking another milestone in its investment strategy in the sultanate.

Strategically located in the Mall of Oman and covering a sprawling area of 14,830 square meters, Snow Oman is the largest indoor snow park in the MENA region and the first and only indoor snow destination in the Sultanate. The destination features more than 20 family-friendly rides and attractions. Storytelling is integrated into the experience, which has a “desert blizzard” theme and resembles an imaginary world where Oman’s cityscapes and sand dunes are covered in real snow while still reflecting the local culture and heritage.

“We are proud to welcome the newest addition to our ever-expanding portfolio, Snow Oman. Entertainment plays an important role in the growth of the local economies, and the opening of Snow Oman marks another major milestone in our investment strategy in the Sultanate, as well as demonstrating our ongoing commitment to deliver innovative experiences for guests across the region,” said Ignace Lahoud, CEO of Majid Al Futtaim Entertainment.

By bringing actual snow to the desert and establishing Ski Dubai, the first indoor ski resort in the Middle East, Majid Al Futtaim achieved the seemingly impossible. A little more than 10 years later, it has widened its scope with the debut of Ski Egypt, an innovative draw for the African continent. In 2022, Ski Dubai and Ski Egypt finished first and third respectively in the “World’s Best Indoor Ski Resort” category at the prestigious World Ski Awards, a global program that honors success in ski tourism.

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About author

Rita Ghantous

Publication Executive

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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