Small Luxury Hotels of the World (SLH) announced the appointment of Jean-François Ferret as chief executive officer (CEO), starting in September 2018.

Ferret replaces Filip Boyen who has resigned from his position at SLH after three years, spearheading significant change within the organization such as renewed focus on the brand’s quality assurance program to attract some fantastic hotels to the SLH portfolio.

Based in the company’s London headquarters, Ferret will take responsibility for SLH’s international teams and will lead strategic direction of the brand’s luxury portfolio of over 500 SLH hotels in more than 80 countries.

Ferret has extensive broad sector experience and most recently worked at the French association Relais & Châteaux, where he held the position of CEO for more than six years.  During his tenure, he significantly increased brand awareness, international sales and developed a brand new digital platform. Before that, he was the director general of Hertz France and prior to that, he was the managing director and president of Manpower France.

During his 30 years of experience, he also held travel and hospitality positions as deputy managing director of American Express Travel (France), managing director of Thomas Cook (France) , senior vice president of Thomas Cook (West Europe) and chief financial officer of Compass Group (Europe).