From January 22 to 25, 2022, the Europain Trade Exhibition, now SIRHA Europain, will be celebrating French bakery and pastry, addressing professionals in the industry and players in the foodservice, catering and snacking sectors.

Some 150 top professionals will be present on the bakery, pastry and snacking stages, while countless discussions will take place at the Sirha Europain Forum.

The World Bakery Cup, Coupe de France des Ecoles and European final of the Coupe du Monde de la Pâtisserie will represent the very best contests in the trade and showcase baked/made in France products.

“Sirha Europain highlights know-how that addresses not only bakery and pastry professionals but also the players in out-of-home catering,” explained Luc Dubanchet, head of GL events Sirha Food Division and the new Commissioner General of Sirha Europain.

For the first time, Sirha Europain will introduce a startup hub with the support of the FEB association and CCI Paris Ile-de-France to promote startups that may become the future unicorns in the sector.