Showcasing U.S. Beef at a technical seminar for restaurateurs and chefs in Egypt

Showcasing U.S. Beef at a technical seminar for restaurateurs and chefs in Egypt

The rich aroma of sizzling beef filled The Nile Ritz-Carlton, Cairo, as top chefs and restaurateurs attended a prestigious U.S. Beef Technical Seminar. Organized collaboratively by the U.S. Meat Export Federation (USMEF) and the Foreign Agricultural Service – USDA/FAS Cairo, the event celebrated premium beef. Additionally, it highlighted innovative cooking techniques and the art of crafting unforgettable flavors, strengthening the connection between culinary professionals and high-quality U.S. beef.

A strong opening with industry experts

Co-organized by the Egyptian Chefs Association, the seminar began with an engaging welcome from Lina Kanaan, the USMEF Representative. Following this, Christopher Riker, minister counselor for the Foreign Agricultural Service at the U.S. Embassy in Cairo, delivered insightful opening remarks. These introductions set the stage for an informative session designed to elevate industry knowledge on premium U.S. beef and its culinary applications.

Live demonstration and alternative beef cuts

Dr. Mario Aoun, a distinguished meat scientist and chef, captivated the audience with a live demonstration featuring high-quality U.S. beef cuts. Additionally, he introduced alternative cuts that are versatile, cost-effective, and capable of driving higher check averages in restaurants. Moreover, he showcased techniques providing valuable insights into the U.S. beef industry, including its grading system, sustainability practices and product consistency.

Hands-on experience with butchery and cookery

Beyond theoretical discussions, the seminar offered practical butchering and cookery techniques, allowing participants to experience the muscle profile of each cut. Furthermore, they analyzed tenderness, marbling, firmness, texture and the intricate flavor complexity of premium U.S. beef. Alternative cuts presented and tasted included Top Sirloin with Chimichurri, Striploin with Red Thai Salsa, Sirloin Baseball Cut with Crispy Chili and U.S. Brisket Burgers.

Strengthening culinary offerings with U.S. Beef

Executive chefs and restaurant owners left with participation certificates, prizes for U.S. beef trivia winners and valuable knowledge on menu enhancements. Additionally, they gained fresh insights into incorporating premium U.S. beef cuts into their menus, elevating their culinary offerings and ultimately delighting their customers.

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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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