The largest hospitality event coming to Saudi Arabia

The largest hospitality event coming to Saudi Arabia

Taking place at Riyadh International Convention and Exhibition Center from November 26–28, Saudi HORECA is set to celebrate its ninth edition. Here’s everything you need to know about Saudi Arabia’s largest hospitality and foodservice event.

A key driver for Saudi Arabia’s hospitality and foodservice sectors is HORECA, a three-day exhibition providing professionals with a platform to meet, network and do business. It is seen as a gateway for regional investors seeking new business opportunities in the region. Almost 300 companies will be showcasing their products and services at the event, which is spread over five halls covering a total of 15,000 square meters. If last year’s figures are anything to go by, the show will welcome over 25,0000 visitors.

“Our target is to always increase the total space, number of exhibitors, pavilions and visitors,” says Jad Taktak, general manager of Semark, the organizer of the show. Indeed, this year’s event will have an American and Jordanian pavilions as well as a Lebanese companies section.

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According to Taktak, Saudi HORECA is the most prestigious exhibition in Saudi Arabia as B2B exhibitions rarely target F&B and hospitality in the Kingdom. “We mean business, and that can be seen when it comes to the profile of our visitors,” he adds.

Indeed, the trade show attracts professionals from far and wide, including Europeans. “We have many Italians attending HORECA, many of whom work in the coffee industry,” says Taktak.

Besides being a strategic meeting place the event never fails to highlight the skills of rising talents. More than 250 participants will compete in the renowned Hospitality Salon Culinaire in a bid to impress a panel of international judges, while the third edition of the Barista Competition will also be taking place.

Conferences tackling the hottest topics in the industry will be hosted by Hodema.

saudihoreca.com

 

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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