Saudi HORECA is gearing up for its 10th edition from September 5-7 at Riyadh Front Convention and Exhibition Center. Organized by Semark, the event acts as a key meeting place for the hospitality and foodservice industries as well as a gateway for investors seeking new business opportunities in the region. The three-day exhibition is spread across 25,000 square meters, where almost 200 companies will be showcasing their products and services.

 “We are witnessing considerable investment in Saudi Arabia’s hospitality and F&B industries. Vision 2030 has accelerated spending, making HORECA an even more valuable tool for potential investors,” said Jad Taktak, general manager of Semark.

More than 10 international experts and chefs from the world of food, drink and hospitality will be attending the show to conduct demonstrations and judge a number of exciting competitions, such as the renowned Hospitality Salon Culinaire and the Barista Competition.

The Hospitality Salon Culinaire judges include: Thomas Gugler (KSA), Yasser Jad (KSA), Shadi Abu Khadijah (Jordan), Maroun Chedid (Lebanon & KSA), Sylvain Arthus (Kuwait), Miltos Karoubas (Greece), Nancy Hobeika (Lebanon & KSA), Zyad Hilal (Kuwait), Kamal Rahal Essoulami (Morocco), Zyad Hilal (Kuwait), Kamal Rahal Essoulami (Morocco) and Jean-Marc Mompach (France).

Elsewhere, the Barista Competition will be judged by international experts Stavros Lamprinidis (Greece), Christus Loukakis (Greece) and Sara Al Ali (KSA)

Adapting to the new normal of digital exhibitions, Semark has announced that the first Saudi HORECA Live, a virtual meeting place for the hospitality and foodservice industries, will be launched to run concurrently with the in-person event and it will highlight more than 20 talks and roundtables