Here are some key statistics and insights into the Saudi Arabia soft drinks market, as reported by Astute Analytica.
Saudi Arabia’s market
In 2023, the soft drinks market in Saudi Arabia was valued at USD 13.2 billion. Looking ahead, the market is expected to reach USD 18.1 billion by 2032, driven by a compound annual growth rate (CAGR) of 5.92 percent from 2024 to 2032. Furthermore, in Q4 2023, the total size of the Saudi Arabian beverages market was 4.54 billion liters, with soft drinks holding the largest market share. Additionally, the projected revenue for carbonated soft drinks is anticipated to be higher, with a combined volume of 2.3 billion liters.
Saudi Arabia’s consumer demographics
According to recent reports, 5.8 percent of Saudi adults consume sweetened soft drinks.
In addition, 16 percent of Saudis drink soft drinks daily or frequently, defined as 3-6 times per week. Furthermore, 71 percent of Saudis consume sugar-sweetened beverages (SSBs) at least once weekly.
These consumption patterns are particularly concerning when we consider the health implications. Notably, the Kingdom ranks among the top 10 countries for obesity, with a prevalence rate of 33.7 percent. Similarly, diabetes affects 23.7 percent of the population, highlighting the growing health risks associated with high SSB consumption.
Distribution channels
Top Trends
There is a notable growth in premium and craft soft drinks, which reflects a shift toward higher-quality options. Additionally, the rise in functional beverages, including healthier alternatives, shows a growing consumer interest in products that offer added benefits. Furthermore, there is an increasing demand for hygienic and recyclable packaging, as sustainability becomes a priority for both consumers and manufacturers.
This highlights the strong growth and evolving trends in the Kingdom ‘s soft drinks market, with an increasing focus on healthier and premium options.
