After a vigorous launch campaign, Sandwich W Noss has opened its doors in Riyadh.
The popular Lebanese concept has been bringing joy to foodies since 2015 by offering mouthwatering sandwiches that are just right. Indeed, the concept was built around the common issue of portion size, providing customers with a perfect amount: a sandwich and a half.
Since its inception, Sandwich W Noss has taken the Lebanese market by storm, with its innovative menu, smart marketing and unique selling point.
In November 2021, a franchise contract was signed between the concept’s founders, Rony Abou Saab and Abdullah Hamad Alwetaid, and the Lebanese Quick Service restaurant, enabling Sandwich W Noss to enter the Saudi market.
Abou Saab said: “We’ve always considered Saudi Arabia as the most strategic market in the Middle East, which is why we signed a franchising deal for three outlets in Riyadh within the next three months, with exciting plans to open five additional locations within the next two years”.