Salon du Chocolat et de la Pâtisserie, a show dedicated to chocolate, pastry, gelato and sweet delights and coffee, is set to launch its third edition in Dubai from September 18-20, 2024.
The renowned event will take place at its new location, Madinat Jumeirah, where international and local professional chocolatiers, pastry chefs and industry specialists will be presenting pastries, chocolate creations, ice cream and desserts. Visitors will also be invited to discover, taste and buy exquisite chocolates from leading international brands and meet renowned pastry chefs.
The third edition will feature a special program, introducing new pavilions for gelato and barista professionals, in addition to the participation of date and honey producers, ice-cream shops, importers, suppliers and celebrity chefs.
Visitors can look forward to a range of unique activities, including: the magical Chocolate Fashion Show, showcasing 13 exquisite chocolate dresses created by executive pastry chefs and Esmod Dubai; the Pastry Show, featuring workshops led by leading executive pastry chefs; and the Choco Démo, a space where guests can enjoy culinary demonstrations by chefs and experts, along with unique drinks and pairings, curated by mixologists and baristas. The event will also feature several competitions, playing host to a series of 13 contests designed to celebrate the skills of talented professionals and junior chefs, organized in partnership with the Emirates Culinary Guild.
Together with the guest of honor Guillaume Gomez, personal representative of the President of the French Republic for food and gastronomy, the salon will welcome 50 celebrity executive pastry chefs, expert baristas and mixologists from Dubai and the world, including Victor Del Pierre and chef Philip Khoury.
Salon du Chocolat et de la Pâtisserie Dubai will also host The Coffee in Good Spirit Competition, in collaboration with the SCA (Specialty Coffee Association-UAE). The winner will represent the UAE in the World of Coffee championship. Another highlight will be The Talks, which is set to bring together industry leaders, pastry specialists and coffee experts for a series of insightful discussions on the latest trends in pastry and chocolate, the vibrant coffee scene and the importance of local production. The United Nations Environment Programme (UNEP) will host a talk on food waste and sustainability.
Joumana Dammous Salamé, managing director of Hospitality Services, the event organizer, said: “Dubai is a hub for chocolate connoisseurs and enthusiasts. Indeed, it has been the center of renowned international chocolate events and festivals. We take pride in fueling the city’s passion for chocolate and pastries, and being at the forefront of this thriving industry. We look forward to welcoming visitors to this third edition, which promises to be much bigger.”
Maha El Khoury, projects and sales director at Hospitality Services, said: “Salon Du Chocolat et de la Pâtisserie is back this year at a new location with a lively spirit, offering its visitors unique features. We promise you an unforgettable edition, where passion for chocolate meets innovative creativity. “
Since its launch in Paris almost 30 years ago, Salon du Chocolat et de la Pâtisserie has become a global reference for those interested in discovering the latest chocolate and pastry trends. Today, the show is held in major cities around the world, including New York, Tokyo, London, Brussels, Cologne, Lyon, Shanghai, Marseille, Zurich, Cannes, Milan, Hong Kong, Beirut and beyond.
