Building on a strong start to 2022, Radisson Hotel Group continued its expansion plans in key markets across EMEA. To date this year, the group has signed and opened over 100 properties in key countries such as Turkey, Greece and China.
In its lifestyle segment, it opened and signed Radisson Collection properties in Germany, Turkey, Spain, Saudi Arabia, Croatia and Estonia, bringing its Radisson Collection portfolio to just under 50 hotels.
Radisson Blu, the largest upper upscale brand in Europe, signed and opened several new hotels in key tourist destinations such as Barcelona, Mykonos, Madagascar, Jordan, Lanzarote and Galle, bringing the total portfolio to 394 properties.
Ahead of the summer season, the group added resorts in Greece, Senegal, Turkey and Egypt.
Radisson Individuals made its debut in new markets such as Egypt and Turkey, bringing the brand’s total portfolio to over 60 properties in operation and under development.
Radisson, the group’s brand known for its minimalist Scandinavian style and the fastest growing upscale brand in EMEA, signed and opened properties across EMEA and APAC including Turkey, bringing the brand’s portfolio to 290 hotels in operation and under development.
A particular focus for growth across EMEA is the expansion of the group’s midscale lifestyle brand, prizeotel, with 45 projected new signings in select countries in the next five years, including the introduction of the brand to the UK.
To deliver its expansion plans and offer expert support in core markets, the group will open a regional office in Riyadh later this year and has also established new dedicated Business Units in Bangkok, Ho Chi Minh City, Jakarta and Sydney to further build local development and operations teams.
Elie Younes, global chief development officer, said: “As restrictions ease across China and APAC, we aim for significant growth in these markets in the second half of this year. China has proven to be a resilient market with strong domestic demand, and we look forward to the reopening of business across the country. We thank our owners and investment stakeholders for their continued support and look forward to further exploring opportunities together.’’
