Radisson Hotel Group looks ahead to 2021 with 30 planned hotel openings —the equivalent of 5,000 rooms — across the EMEA, building on the group’s 40+ signings announced in 2020. The group’s 2020 expansion included the introduction of the Radisson Individuals brand and the announcement of ambitious plans to double its portfolio of Serviced Apartments by 2025. Planned openings in 2021 also include seven exciting properties in the group’s premium lifestyle Radisson Collection brand. The hotels will open in France, Italy, Spain, Turkey and Saudi Arabia.
In addition, 2020 marked the group’s expansion of its serviced apartment portfolio, which will be developed as a brand extension to cater to the different segments from midscale to luxury. Radisson Hotel Group announced plans to more than double its serviced apartment portfolio within the next five years, with new openings planned for Istanbul, Larnaca, Nicosia, Cairo and Riyadh, among other destinations.
The group’s planned openings include seven premium lifestyle Radisson Collection hotels and resorts in key cities such as Riyadh, bringing the brand’s total portfolio to over 35 hotels globally in key cities such as Cairo and Muscat among other global destinations.
“Moving forward the Middle East remains a key focus for Radisson Hotel Group’s global strategy as it is set to reinforce its position as a global leader across the region. Due to the increasing demand for spacious offerings and the extended stay product, we aim to expand our serviced apartments portfolio across the Middle East. Over the past months this hospitality model has proven to be very resilient and an attractive asset proposition to our investors which has further strengthened our commitment to this product offering.”, said Elie Milky, vice president business development Middle East, Greece, Cyprus & Pakistan.
