KCG, the parent company of locally grown PINZA!, has collaborated with Emarat to take the quality and options of service-station food to a higher level in Dubai and the northern Emirates. PINZA! will gradually roll out around 50 locations from July 2022.

Made out of 80 percent water and 20 percent flour, PINZA!’s signature dough ensures that a crisp, light, easy-to-digest, healthier and tastier option will now be available across Emarat service stations.

Tamer Elkhayat, CEO of KCG, said: “The collaboration with Emarat is reflective of our commitment to bringing healthy and tasty PINZA! to all health-conscious foodies in Dubai and the Northern Emirates. PINZA! Is the tastiest and healthiest pizza on the market, and we are now thrilled to be reaching a wider customer base through this partnership. We look forward to sharing our unique, nutritious, and tasty offerings, served best straight out of the oven, at Bakeria branches across Emarat stations and changing the narrative of fast food being unhealthy.”

Ali Khalifa Bin Shaheen Ali Al Shamsi, Emarat’s director general, said: “Leading the corporation into exciting times of growth means encouraging our teams to make bold choices while answering to the demands of the market for excellent and honest products. Emarat, as a federal government cooperation, takes pride in finding and empowering sustainable and locally grown ventures as they show that the UAE has some outstanding, homegrown talent.”