The Procter & Gamble Company today announced at Davos, Switzerland the introduction of reusable, refillable packaging on some of its most popular products as part of a new effort that aims to change the world’s reliance on single-use packaging and disposable waste. Additionally, new “collect and recycle” circular solutions that help eliminate waste were also introduced as part of a partnership with LoopTM, a circular e-commerce platform developed by international recycling leader TerraCycle. Many of P&G’s largest global brands, including PanteneTM, TideTM, CascadeTM and Oral-BTM will participate in this innovative platform later this year.

Loop is a first of its kind global packaging and shopping circular solution, which aims to improve the environmental performance and convenience standards compared to current e-commerce solutions through packaging that is collected, cleaned, refilled and reused. Loop also offers the option to collect used products from consumers’ doorsteps for further recycling or reuse. P&G was the first consumer products company to join Loop.

This partnership further advances P&G’s Ambition 2030 sustainability goals and the Company’s ongoing commitment to turning sustainable intentions into positive everyday actions. P&G scientists and engineers have developed innovative manufacturing, packaging and distribution solutions that will delight consumers and make sustainable living easy for participating consumers. Eleven P&G brands will be available in Loop in one of three formats. The Loop system will be validated and optimized through real in-market learning experiments beginning in mid-2019 in New York and Paris.

Durable Packaging

Household favorites such as Pantene, Tide, Cascade and CrestTM have designed new durable and refillable packaging, featuring luxurious containers with new features and functionalities.

Recycling Products Refills

Oral-B, the innovation leader in Oral Care for more than 50 years will test circular solutions for both its electric rechargeable and manual toothbrushes. Gillette T M and Venus T M will provide premium travel packs as durable packaging that the consumer will keep in addition to the handle.

Recycling Used Hygienic Products

Pampers T M and Always T M will test collecting used hygiene products from consumer homes for further recycling using ground-breaking proprietary technology developed by Fater, a P&G and Angelini Group Joint Venture.

Commenting on this collaboration, Virginie Helias, P&G’s Vice President and Chief Sustainability Officer said, “We are building on more than 180 years of innovation and world-class consumer insight to enable responsible consumption at scale. We’re proud to partner with TerraCycle as the first CPG company to be part of this transformative program, which is just one of the many ways we are delivering on our Ambition 2030 goals to accelerate sustainable innovation and drive circular solutions.”

Procter&Gamble

TerraCycle