Palladium Hotel Group expands into Saudi Arabia by partnering with Hard Rock International for hotel operations. This collaboration will introduce the Hard Rock Hotel and Revert Hotels brands to the kingdom.
The collaboration brings the iconic Hard Rock Hotels and Reverb Hotels brands to the Kingdom,
With 50 years of expertise, Palladium aims to transform Saudi Arabia’s market after achieving EUR 1.069 billion in 2023 revenue. Actively seeking investors, the group seeks partners aligned with Hard Rock’s bold, lifestyle-focused brand for impactful market entry.
A diverse portfolio and global expertise
Palladium’s portfolio includes 40 hotels, 13,000 rooms and 10 brands, like TRS Hotels, Ushuaïa Unexpected Hotels and BLESS Collection Hotels. Known for guest satisfaction, Palladium leverages global expertise to introduce innovative hospitality solutions to Saudi Arabia’s evolving landscape.
A decade-long collaboration expands further
Expanding on a decade-long relationship, Palladium manages three standout Hard Rock Hotels in Spain: Ibiza, Tenerife and Marbella. The Saudi Arabia expansion merges Hard Rock’s entertainment focus with Palladium’s expertise, offering fresh, world-class experiences for modern travelers.
Aligning with Saudi Arabia’s Vision 2030
Jesús Sobrino, CEO of Palladium Hotel Group, said: “At Palladium Hotel Group, our vision revolves around creating exceptional guest experiences while fostering sustainable growth and meaningful local partnerships. Aligning with Saudi Arabia’s Vision 2030, we see great potential in bringing our expertise in hospitality management to this dynamic market, adding value through innovation and authenticity.”
Carlos Ortega, corporate global development senior director of Palladium Hotel Group, added: “Our strategic expansion plans focus on bringing world-class hospitality to new markets, supported by our exclusive rights to implement the Hard Rock Hotels brand in the region. This initiative allows us to collaborate with hotel owners and investment partners seeking a management company and lifestyle brand that aligns with their vision. With our proven expertise in operating high-end hotels, we are uniquely positioned to bring dynamic growth opportunities to the kingdom.”
A transformative initiative for the hospitality market
Saudi Arabia’s hospitality boom, driven by Vision 2030, positions this collaboration to reshape the market with innovative, distinctive concepts. Combining Hard Rock’s iconic appeal with Palladium’s management expertise, this partnership defines Saudi Arabia’s rise as a global tourism hub. Investors and real estate partners have an opportunity to shape Saudi Arabia’s future through this transformative and visionary hospitality initiative.
