The changing face of Oman’s hospitality sector with James Reeves

The changing face of Oman’s hospitality sector with James Reeves

James Reeves, GM of Hotel Indigo Jabal Akhdar Resort & Spa

Much like the rest of the world, Oman’s hospitality sector is being transformed by technology. We spoke with James Reeves, GM of Hotel Indigo Jabal Akhdar Resort & Spa in Oman, to learn more about how digitization is improving efficiency and enhancing the guest experience.

What makes Oman’s hotel sector unique?

The sheer number of Omanis working in the industry is allowing Oman to deliver a more authentic experience. Indeed, many guests often leave hotels with the contact numbers of Omani team members for future communication, returning year after year to experience their wonderful and heartfelt hospitality.

How is AI boosting hotel revenue in Oman?

IHG Hotels and Resorts has been embracing AI for a number of years, finding it effective for data-driven analysis. While I can’t say it directly boosts hotel revenues, it helps us make faster, more agile decisions as we target new tourism markets.

What external factors are influencing digitalization and sustainability in Oman’s hotel sector?

The only external factors are the certifying bodies that influence sustainability. Furthermore, Hotel Indigo Jabal Akhdar Resort & Spa has implemented many practices, and IHG Hotels & Resorts is focused on digitalization and moving toward a totally paperless environment.

In your opinion, how will technology shape hotel guest experiences and operations in Oman?

It is important to mention that this is not specific to Oman; it applies to the industry as a whole, impacting hotels globally. Many properties in Oman are working on this. At Hotel Indigo Jabal Akhdar Resort & Spa, we have implemented paperless check-ins and kitchens.

 

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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