The sixth edition of HORECA JORDAN is set to gather more than 10,000 trade professionals from around the region from October 13-15. We explore some of the many highlights
Supported by the Ministry of Tourism and Antiquities, Jordan Tourism Board, Jordanian Chefs Association, Jordan Hotel Association and Jordan Restaurant Association, HORECA JORDAN will celebrate its biggest show to date as it moves to Amman International Fairground for the first time. The new 7,000-square-meter venue will welcome over 100 of the top hospitality and foodservice companies, providing an exciting platform to showcase the latest products and technologies.
Besides the new venue, there will be a number of firsts on the program of events. The Jordanian Heritage Cooking Competition will highlight the skills of members of the Jordanian Ladies Kitchen Club. A total of 16 all-female teams will be participating in the contest. In addition, the Hamada Jordanian Breakfast Competition aims to honor Jordanian food heritage by challenging participants in the art of creating well-known breakfast dishes like foul, humus, falafel, etc. Furthermore, the event will host the first-ever World Pastry Cup Jordan National Selection, where a handful of pastry chefs will be chosen to represent Jordan in the World Pastry Cup Middle East Selection (Lebanon) in 2020.
Visitors will be able to mingle with a number of renowned international chefs at the Hospitality Salon Culinaire. As every year, there will also be a Bed Making Competition, Art of Service Competition and the Al Ameed Barista Competition.
Thuraya Husseini, chairperson and CEO of the Lawrence & Husseini Consult – the event organizer – says: “It’s going to be one of the most exciting editions for us as we move to Amman International Fairground and introduce new events to the program. We are once again looking forward to showing how dynamic our hospitality and foodservice industries are.”
