New products on the market

New products on the market

A round-up of the new products causing a buzz on the region’s hospitality scene.

KOMBUCHA FROM BOOCH
Promoting overall wellbeing from within, Booch has created small batches of Kombucha, an ancient, fermented tea-based drink from China, for Dubai. Packed full of probiotics and antitoxins, the tea is made from locally sourced produce and comes in a variety of flavors, including hibiscus, raspberry-ginger and strawberry-mint.
KOMBUCHA
booch.ae

GUINNESS 0.0
Offering consumers a refreshing alternative to the iconic Guinness Draught, Guinness 0.0 is poised to become a new favorite in the region’s growing nonalcoholic beverage market. An innovative cold filtration alcohol removal process ensures that Guinness 0.0 retains the rich flavor, dark ruby colour and creamy texture that fans love.
DIAGEO / GUINNESS 0.0
guinness.com/en/beers/guinness-zero

GUINNESS 0.0

C-AUTOMATION BY NUOVA SIMONELLI
C-Automation is a revolutionary technology that automates coffee preparation, helping to enhance the economic and environmental sustainability of businesses by reducing waste and staff training costs, and producing quick, high-quality coffee. Featured in Nuova Simonelli’s Nuova Aurelia range, the C-Automation works by integrating the espresso machine and grinder into a unified system.
NUOVA SIMONELLI
nuovasimonelli.it

C-AUTOMATION BY NUOVA SIMONELLI C-Automation is a revolutionary technology that automates coffee preparation, helping to enhance the economic and environmental sustainability of businesses by reducing waste and staff training costs, and producing quick, high-quality coffee. Featured in Nuova Simonelli’s Nuova Aurelia range, the C-Automation works by integrating the espresso machine and grinder into a unified system. NUOVA SIMONELLI nuovasimonelli.it

MILKCHECK BY SCHAERER
A compact milk scale from coffee machine manufacturer Schaerer, MilkCheck enables continuous monitoring of milk container fill levels. Saving time and costs, MilkCheck also monitors the temperature of the cooling chamber, helping to maintain hygiene standards and ensuring customer safety. It can be used with any pack type, including Tetrapaks.
SCHAERER
schaerer.com

MILKCHECK BY SCHAERER

GROUP GM AND TYPOLOGY PARTNERSHIP
Groupe GM, a leader in guest amenities, has partnered with French skincare brand Typology to create a new hotel line. Marking Typology’s debut in the hotel industry, the line blends eco-friendly design with luxury, in products that are dermatologically tested, vegan, GMO-free and up to 98-percent natural, offered in sustainable packaging.
GROUP GM
groupegm.com, global.typology.com

GROUP GM AND TYPOLOGY

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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