The 35-key safari-style tented retreat resembles the natural sand dunes and is set to open soon. Nestled in pristine wilderness, unique experiences will include dining in the wild, dune surfing and thrilling four-wheel-drive excursions. Furthermore, guests can enjoy stargazing under the captivating Arabian night sky, adding a magical touch to their stay.
The flagship luxury brand LUX* is set to debut in the Middle East in Q4 2025 with two exceptional resorts.
Visitors can explore Sharjah’s diverse attractions, including museums, mosques and cultural landmarks like the desert-surrounded Al Madam ghost town.
LUX* Al Jabal
Overlooking the Gulf of Oman, LUX* Al Jabal will feature 45 boutique-style rooms. Offering a modern retreat with luxurious amenities, the resort provides access to a private beach, world-class dining, a LUX* ME Spa and cultural immersion opportunities.
LUX* Al Bridi
Olivier Chavy, CEO of The Lux Collective, said: “I am delighted to lead the group on another exciting phase of global expansion and strategic growth. The Lux Collective is a dynamic and pioneering home-grown Mauritian brand which puts people, exceptional service and extraordinary experiences first.”
The group’s upcoming projects include LUX* properties in emerging destinations, offering authentic gateways to explore each region’s unique identity.
Moreover, The Lux Collective remains committed to blending luxury with environmental stewardship, ensuring every resort creates a positive impact while delivering meaningful, place-inspired experiences. Furthermore, the group’s global openings in 2025 and beyond mark an exciting new chapter for the brand, catering to modern travelers who seek extraordinary journeys.
