Hyatt has announced the opening of two new hotels, Hyatt House Madinah KEC and Hyatt Centric Madinah KEC, located in the Knowledge Economic City of Madinah.
Hyatt House Madinah KEC and Hyatt Centric Madinah KEC will add a combined 576 keys to Hyatt’s portfolio in KSA. Furthermore, this will mark the debut of the lifestyle brand Hyatt Centric in the Kingdom.
Madinah plays a significant role in Saudi’s Vision 2030 and the kingdom’s tourism growth. The location of the KEC development project is unique, as it is directly connected to five of the most important roads in Madinah. Indeed, the project solidifies the company behind KEC as one of the leading developers in Saudi Arabia, aiming to develop a world-class destination that will offer integrated service.
Hyatt House Madinah KEC will include 446 residentially styled rooms, while Hyatt Centric Madinah KEC will boast 130 modern rooms and suites. It will feature art and styling elements that celebrate the character of Madinah. The lifestyle hotel will seamlessly blend functionality with boutique charm, providing a base for savvy travelers returning from city exploration. Moreover, once operational, each property will be part of the World of Hyatt loyalty program.
Javier Águila, group president for Europe, Middle East and Africa at Hyatt, said: “The Kingdom of Saudi Arabia is a key market in Hyatt’s growth strategy in the Middle East. Furthermore, the upcoming properties in KEC reflect our dedication to expanding our brand footprint in new and desired destinations. We are also excited to debut the Hyatt Centric brand in Saudi Arabia.”
