Hyatt has announced that it has officially entered into a strategic management agreement with the Royal Commission for AlUla (RCU). As part of this agreement, Hyatt will introduce the first-ever Hyatt-branded hotel in AlUla, further strengthening its presence in Saudi Arabia.
Due to open by the end of 2025, the 215-key property will mark an important milestone in Hyatt’s expansion within the region. Moreover, Hyatt Place AlUla will contribute to the growing Hyatt room portfolio, catering to Saudi Arabia’s increasing tourism demand. Additionally, this hotel will offer World of Hyatt members and guests an exciting new destination, enhancing their travel experiences in AlUla.
Hyatt’s expansion plans
In key growth markets like Saudi Arabia, Hyatt plans to triple its hotel rooms nationwide by 2030, demonstrating its strong expansion strategy. By the end of 2026, the group anticipates opening three properties, strategically enhancing its presence and catering to the country’s growing hospitality demand. Moreover, these properties include Hyatt Place AlUla, Grand Hyatt The Red Sea and Miraval The Red Sea, reinforcing Hyatt’s diverse luxury and wellness offerings. Furthermore, Miraval The Red Sea will introduce the wellness brand internationally, marking its highly anticipated first expansion outside the United States. In addition, this significant growth underscores Hyatt’s commitment to Saudi Arabia’s hospitality sector.
Mark Hoplamazian, president and chief executive officer of Hyatt, expressed his excitement while highlighting the company’s expansion since 2017. He stated: “Since 2017, we have strategically expanded our global portfolio by nearly 90 percent to over 1,350 properties. It is inspiring to see the EAME region continue to add hotels in markets that matter most to our guests. Our accelerated expansion is a testament to Hyatt’s strength in luxury, lifestyle and all-inclusive hospitality. Moreover, we are confident in the continued bright future ahead across the EAME region.”
Hyatt plans to add hotels in 13 new markets by 2028, with Saudi Arabia remaining its key growth market.
