Nespresso introduced a new Boutique concept in Dubai Marina Mall. The concept was awarded Best Food & Beverage Concept by MAPIC, the renowned international retail real estate conference.

The concept, which first launched in Cannes is now being rolled out around the world. The new Boutique has been designed to immerse guests in a bespoke coffee journey encouraging exploration. Made up of two sensory touch points; a Sensorial Welcome and Discovery at the Bar, each has been carefully designed to enhance the retail experience. Future Boutiques in the region will house up to five customer-focused sensory touch points.   

In line with the brand’s ambition to achieve a network of 100 percent environmentally friendly Boutiques by 2020, a certified protocol is being implemented to closely measure and reduce the carbon footprint of each new opening.  The Boutiques also boast; table-tops made from used coffee grounds from theNespresso factory in Switzerland, wood that has been 100 percent sourced from reforestation programs, technological systems to reduce energy and water consumption, a recycling collection point and a bespoke artwork inspired by the local touch.

Julien Mario, regional business manager for Middle East & Africa at Nespresso, said: “We are extremely proud that the Middle East has become one of the first regions in the world to showcase the new Nespresso Boutique concept to our customers. The concept has been carefully crafted from start to finish, taking visitors on a journey through carefully sequenced areas that encourage the celebration of coffee moments, much like the creation of our coffee. At the forefront of the design is technology, which allows us to deliver an effortless purchase experience. We hope that these elements not only heighten the consumer experience, but allow them to experience Nespresso in a whole new way.”