His Royal Highness Mohammed bin Salman, Crown Prince and chairman of the NEOM Company Board of Directors, announced the establishment of Trojena, the new global destination for mountain tourism.

His Royal Highness said: “Trojena will redefine mountain tourism for the world by creating a place based on the principles of ecotourism, highlighting our efforts to preserve nature and enhance the community’s quality of life, which is aligned with the goals of the kingdom’s Vision 2030. It also confirms our commitment to be part of the global effort to protect the environment. Trojena will be an important addition to tourism in the region, a unique example of how Saudi Arabia is creating destinations based on its geographical and environmental diversity. This forward-looking vision will ensure that mountain tourism will be another revenue stream to support the kingdom’s economic diversification while still preserving its natural resources for future generations.”

Trojena features a unique and innovative architecture, unlike any other in the world, where the captivating landscapes of NEOM mountains coexist in harmony with the tourist sites developed within them.

Outdoor skiing is a feature of Trojena, providing a unique experience never before witnessed in the region, especially in Gulf countries known for their desert climates. Amateurs and professionals alike will be able to enjoy ski runs of various difficulty.

The year-round tourist destination will consist of a series of facilities, such as the ski village, ultra-luxury family and wellness resorts, a wide range of retail stores and restaurants, in addition to sports activities, including a ski slope, watersports and mountain biking, as well as an interactive nature reserve. The project is set for completion by 2026.

Highlights of the development include the all-year ski village; a man-made freshwater lake; ‘The Bow’ Hotel, and the Vault, a vertical village within the mountain with a fusion of technology, entertainment and hospitality facilities.

Trojena expects to attract 700,000 visitors and 7,000 permanent residents to live in Trojena and its adjacent residential districts by 2030. In line with Vision 2030’s goals, Trojena will create more than 10,000 jobs and add SAR 3 billion to the kingdom’s GDP by 2030.

The region is characterized by clean air, beautiful landscapes and climatic diversity, where temperatures drop below zero in winter, while the average temperature throughout the year remains 10 degrees Celsius lower than other cities across the region.