Minor Hotels has signed an MoU with Saudi Arabia’s Tourism Development Fund to jointly develop and operate high-quality hospitality and lifestyle projects focused on mountain resorts, wellness resorts and urban hotels within the kingdom. The first project under this partnership is expected to be announced in H2 this year.
The strategic partnership will result in the development of multiple hospitality projects over the next couple of years. Minor Hotels will act as an operator and partner for each of the projects, which are set to become distinct destinations. The group’s flagship brands Anantara, Avani, Tivoli and Oaks, and their subsequent hospitality projects will be established in pre-agreed-upon locations across Saudi Arabia. The development of these hotels and resorts is consistent with the kingdom’s National Tourism Strategy (NTS) and in line with the Saudi Vision 2030. The projects that will soon be announced will be developed in the targeted tourism destinations specified in the National Tourism Strategy.
Saudi Arabia’s Tourism Development Fund supports tourism investment in the kingdom, linking private-sector investors with public funding opportunities. It was set up in 2020 to harness opportunities and fund development in the tourism ecosystem and tourism destinations across Saudi Arabia.
The luxury brand Anantara will constitute at least one of the agreed projects. The brand is well known in the GCC region and has more than 10 properties in the United Arab Emirates, Oman and Qatar.
Minor Hotels’ dynamic Avani Hotels & Resorts brand will also debut in the kingdom with multiple properties to be developed as part of the strategic partnership. The contemporary and upbeat hotel brand prioritizes style, value and comfort and can be found in the United Arab Emirates and Oman, with a property currently under development in Bahrain to launch in 2024.
The partnership will also include the development of properties within the kingdom under other Minor brands, such as Tivoli and Oaks. Oaks Hotels, Resorts & Suites has branches in the United Arab Emirates and Qatar, with the brand also soon to launch in Egypt. As for Tivoli Hotels & Resorts, the brand currently has three hotels in Qatar with new properties under development in Bahrain and Oman.
Dillip Rajakarier, group CEO of Minor International and CEO of Minor Hotels, said: “The signing of this memorandum of understanding with Saudi’s Tourism Development Fund represents a significant step for Minor Hotels, enabling the group to offer a wide variety of products ranging from experiential luxury to serviced apartments, each creating a personalized product for a consumer niche. We look forward to working closely with TDF to bring these projects to fruition and to creating new iconic hospitality destinations within the kingdom,”
Qusai al Fakhri, CEO of Saudi Arabia’s Tourism Development Fund, added: “This MOU and future partnership with Minor Hotels is a great step forward towards making Saudi Arabia an attractive global tourism destination. We are proud to debut Minor Hotels’ internationally recognizable brands in the kingdom, bringing prestige to Saudi Arabia’s tourism sector.”
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