Hotelbeds Group, one of the world’s leading bedbanks, announced a new strategic affiliation with Millennium Hotels and Resorts.

The agreement powers up all of the Hotelbeds Group brands – including Hotelbeds, Bedsonline, Tourico Holidays, and GTA – with direct real-time access to MHR’s 1.4 million-plus annual room nights in over 60 leading global business and leisure travel destinations.   

MHR’s hotels range from the grand and iconic, such as Grand Millennium Dubai and the Millennium Biltmore Los Angeles, to the cozy, such as The Bailey’s Hotel London.  At the close of 2017, MHR’s offering included just under 40,000 rooms in 136 hotels across Asia, Europe, the Middle East, the United States and Australasia.

The agreement will strengthen MHR’s distribution through Hotelbeds’ presence in more than 140 markets, covering a wide range of channels including airlines, MICE operators, point redemption schemes, retail travel agencies and tour operators representing, in total, over 60,000 travel distributors. These channels of distribution help hotels access a wider international reach and end customers’ profiles who typically reserve with longer lead times and have lower cancellation rates.

The agreement underlines the commitment of both parties to using innovative technology in order to deliver competitive and effective customer service.