Abu Dhabi-based Marriott Hotel Al Forsan has appointed Ammar Helal as its new director of sales and marketing.

Helal began his career with Marriott International in 2013 as part of the sales team at Marriott Marquis City Center Doha Hotel and more recently as the multi-property director of sales at THE ABU DHABI EDITION, Marriott Hotel & Marriott Executive Apartments Downtown Abu Dhabi. He also held sales positions at IHG in Dubai and Abu Dhabi prior to joining Marriott.

At Marriott Hotel Al Forsan, Helal will be responsible for managing the sales, marketing and event sales departments as well as annual budgets, revenue strategy and distribution management. He has extensive expertise in managing business connections with partners, process architecture and budget allocation to ensure the successful mobilization of various units across many locations.