Emaar Hospitality Group has appointed hospitality veteran Mark Kirby as the area general manager of four premium luxury hotels under Address Hotels + Resorts.

Bringing more than two decades of regional and international experience, Kirby will drive all aspects of the hotel operations of Address Downtown and will oversee Palace Downtown as well as the soon to open Address Fountain Views and Address Sky View.

He is mandated with strengthening the iconic flagship hotel, Address Downtown’s brand distinctiveness and directing operations, marketing, sales and administrative functions of the hotels.

Previously, Kirby was the general manager of Armani Hotel Dubai for the last four years and was responsible for directing the commercial strategy and the all-round operations of the hotel, ensuring that it sustains and builds on its reputation as one of the world’s most admired properties.

Under Kirby’s leadership, Armani Hotel Dubai clinched global recognition, from outstanding design and architecture to exceptional dining and lifestyle facilities in the region.

The property was recognized as the World’s Leading Hotel in 2018 by the World Travel Awards. Later this year, the Armani Hotel Dubai will host the World Spa Awards.