What drew you to Lebanon?
Lebanon is a fascinating country, and Phoenicia is an iconic hotel for InterContinental Hotels and Resorts. I have been working in the industry and for IHG for almost 35 years, but I never experienced life in the Middle East. Phoenicia has given me the opportunity to enjoy a taste of the region and, most importantly, work with exceptional people. Phoenicia is considered an institution and “la grande dame” of the hospitality industry in Lebanon.
Why did the restoration of the hotel take almost two years?
Many obstacles delayed the reopening, including the financial crisis, the pandemic and the insurance claim. However, we were always optimistic and worked very hard to reach this point, as we were able to set a strategy allowing us to reopen the Residence building on July 1, 2022, followed by the rest of the hotel, including F&B outlets, the spa, gym and banqueting facilities, by October, 2022.
It’s been a difficult journey, one that has required immense commitment, but we were determined to send out a positive and optimistic message of recovery to local and international communities.
As a hotel that represents the golden era of Lebanon, how will the reopening of Phoenicia impact the local hospitality and tourism sector?
Phoenicia is an intrinsic part of this country’s history, founded in the middle of the last century by Najib Ibrahim Salha, a visionary man. This institution already witnessed the glamor of Beirut in the 1960s, as well as many other chapters in the history of this lovely country: a hotel where visitors from all over the world basked in the soulful Lebanese culture, where singers, celebrities, heads of state, monarchies, guests and clients enjoyed the unique charisma of our hotel.
What can guests look forward to experiencing in the newly renovated hotel?
The reopening of Phoenicia Hotel Beirut is a sign of hope. It demonstrates that we believe in Lebanon and its community. The Lebanese people are extraordinary, and with the support of our colleagues, customers and clients, we will reopen our doors with pride and work hard to prove, once again, that Lebanon is a country of resilience.
What are your plans for Phoenicia Hotel Beirut?
We will reposition our hotel in the market, work hard to bring back our loyal customers and attract new clients and visitors to our city and country, offering them a truly unique experience that’s synonymous with Lebanese hospitality.
phoeniciabeirut.com
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