Majid Al Futtaim has launched the region’s first check-out free store, Carrefour City+. Opened in Mall of the Emirates, the new convenience store provides a fast, seamless and contactless experience, using cutting-edge, AI technology. Customers use their phones to access the store, pick their desired items and simply walk out without having to queue and pay at the cash register.

Store access and shopping payment is enabled via the current MAF Carrefour App. Once inside Carrefour City+, every item picked up by customers will then be automatically added to a digital shopping basket and the purchase will be completed by simply walking out. Not only is the shopping journey faster, but also completely contactless, with no interaction necessary.

“Carrefour City+ has been designed to make life easier by using technology to remove friction and enhance the retail experience,” revealed Hani Weiss, chief executive officer at Majid Al Futtaim Retail. “The store represents a huge leap forwards for retail in the UAE and region as Carrefour continues to innovate to meet the needs of the present whilst anticipating future shopping trends.”

A first for Carrefour worldwide, City+ deploys artificial intelligence and state of the art technology to identify thousands of products with pinpoint accuracy, improving inventory management and simplifying shopping for customers. Carrefour City+ stocks over 1,300 items including snacks, beverages, packaged food and food-to-go meals as well as basic essentials. It can easily be found near the entrance of the Mall of the Emirates Metro Station link for anyone wishing to try the world’s most advanced, ‘simply walk out’ shopping technology.