Majid Al Futtaim announced that it will launch Carrefour Business later this year as a business-to-business offering for the hotels, restaurant and catering (HORECA) industry, diversifying its existing traditional consumer-facing retailing business in the UAE.

It caters to the growing demand from the HORECA industry for a ‘one stop shop’ service that can provide a wide variety of high-quality food and non-food solutions to cover their needs with convenient delivery. Apart from HORECA clients, Carrefour Business will also cater to small groceries, wholesalers, airlines and other public and private institutions.

Over 4,000 products will be available to start with, ranging from fresh and dry food to personal care products, appliances and textiles separate to what is already sold in Carrefour’s stores. Also, businesses will have access to products that would be unavailable in the region through Carrefour France’s Promocash wholesale range and its partners in the Rungis Market located in Paris. An additional benefit of using Carrefour Business is that large purchases are incentivised with volume discounts.

Ordering is completed through a web portal.  Once businesses have registered for the service, they proceed by filling out an order form and selecting the products and quantity they wish to purchase before submitting, and delivery time-frame. The products will be dispatched from Carrefour’s regional distribution center in Dubai in temperature-controlled trucks, ensuring that a strict cold-chain is maintained to preserve the quality and freshness of all products.

Majid Al Futtaim also announced that all 13 of its hotels that are adjacent to Mall of the Emirates, City Centre Deira and City Centre Bahrain will be the first to use Carrefour Business’ solutions.