Majid Al Futtaim, one of the leading shopping mall, communities, retail and leisure pioneers across the Middle East, Africa and Asia, opened Aloft City Centre Deira. It marks the fourth hotel collaboration between Majid Al Futtaim and Marriott International, following Sheraton Dubai Mall of the Emirates, Le Meridien City Centre Bahrain, and Westin City Centre Bahrain.

Operated by Marriott International, Aloft City Centre Deira is situated in the cultural heart of Dubai and is the first hotel in the region to offer movie-themed suites, alongside a VOX Cinemas’ OUTDOOR screen and the Aloft brand’s signature programming.

Jalil Mekouar, CEO of Hotels at Majid Al Futtaim – Properties said: “I’m delighted to announce the official opening of Aloft City Centre Deira, our 13th hotel in the region, to the public. Majid Al Futtaim strives to create and deliver compelling experiences through our unique destinations, and together with Marriott International, we have launched a concept that is an integrated lifestyle development aimed at establishing a new benchmark for experiential travel in Dubai’s hospitality sector, offering more authentic and personalised experiences within one destination.”

Guests staying at Aloft City Centre Deira will have access to special offers to experience some of the best leisure and entertainment attractions in the city, like Ski Dubai, iFly and Orbi.